Above the Fold
Posted in Web Terminology | No Comments »
January 26th, 2010
Above the fold refers to the area of a web page that is viewable without scrolling, alternatively but far less frequently called ‘above the scroll’.
It’s an important aspect of a web site design, since people will have judged your site in the first few seconds of being there, so you want to make sure that whatever you display in this area will immediately catch your audiences attention.
Basic stuff, but sometimes hard to work out, since it comes down to several different technical factors, like your audiences screen resolution. Obviously if one person had a resolution of 800×600 then less information would be displayed above the fold compared to someone with their resolution set to 1024×768 or a higher setting that most people have these days.
So it would come down to some site management to find out who uses your site the most, and which users become the customers, and work to appeal to these more so than others.
Your heading, navigation, catchphrases, advertising, and multiple other things can influence this ‘Above the Fold’ area.
