Archive for January, 2010

Above the Fold

Posted in Web Terminology | No Comments »

January 26th, 2010

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Above the fold refers to the area of a web page that is viewable without scrolling, alternatively but far less frequently called ‘above the scroll’.

It’s an important aspect of a web site design, since people will have judged your site in the first few seconds of being there, so you want to make sure that whatever you display in this area will immediately catch your audiences attention.

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Website Hotspots/Heatmap

Posted in Web Design | No Comments »

January 21st, 2010

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Not to be confused with image hotspots, or wifi hotspots.  This form of hotspots is used for keeping a track of what your sites visitors are looking at.

Most people when reading through a website will be using their mouse to guide their eyes, it means they will be ready to click through on a link, or take action straight away when they need to.

As such, we can track what people look at, and better understand our website, like where things should be placed if we want to give them more attention.

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Web Font Standards

Posted in Web Design | No Comments »

January 2nd, 2010

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What are the best practices when it comes to web font?

When it comes to print, like newspapers and magazines, these have already set standards, depending on the audience.  They know what font works best, the sizing and colours that capture attention, and leading lines.

But what about the web, since it often needs to perform the same task as print?

typography (more…)